What does the term 'verbal impact' refer to?

The term 'verbal impact' primarily refers to the words and sentence constructions in speech. This encompasses how effectively language is employed to convey messages, evoke emotions, and engage listeners. The choice of words, their arrangement, and the clarity of expression all contribute to the overall strength and effectiveness of communication. Strong verbal impact can help clarify complex ideas, persuade the audience, or stimulate interest in a topic.

The engagement level of the audience and non-verbal signals during a presentation may influence how well a message is received, but they do not define 'verbal impact' itself. Similarly, while tone of voice is a crucial aspect of delivery, it does not directly relate to the verbal components of the speech. Thus, recognizing the significance of word choice and sentence structure emphasizes the essence of what 'verbal impact' truly entails.